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Page rank is a way of determining a website’s importance dependent on its desirability and exposure. The term was derived by Google, who developed an algorithm to calculate rankings.

When this algorithm is executed, it determines the number of links pointing to a website, the amount of relevant content it contains, and then assigns it a number between 1 and 10; 1 being the lowest level of rank, 10 being the highest. The higher a page rank, the better chance a website has of appearing at the top of an Internet search result page.